Privacy Policy

Last updated: 1 July 2025

1. Introduction

Market Signal ("we", "us", "our") provides an AI-powered market-research platform that analyzes publicly available online discussions and search-trend data to help entrepreneurs validate market needs (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use the Service.

2. Information We Collect

• Account Data. Email address and password when you create an account.
• Search Queries. Topics or keywords you submit for analysis.
• Usage Data. Log files, IP address, browser type, and device identifiers collected automatically to operate and secure the Service.
• Payment Data. Subscription and billing details handled by our payment processor (Stripe). We never store full card numbers.
• Cookies & Similar Technologies. Small data files stored on your device to keep you signed in and measure Service performance.

3. How We Use Your Information

• Provide, maintain, and improve our service.
• Generate market-validation reports based on your queries.
• Process payments and manage subscriptions.
• Respond to support requests.
• Detect, investigate, and prevent fraud or misuse.
• Debug and fix bugs.
• Comply with legal obligations.

4. Legal Bases (EU/EEA)

We process personal data only when we have a lawful basis: (i) to fulfill a contract (provide the Service), (ii) with your consent (optional communications), (iii) to pursue our legitimate interests (improving and securing the Service), or (iv) to comply with legal obligations.

5. How We Share Information

We do not sell your personal data. We share it only with:

• Service providers who perform services for us (hosting, payment processing, analytics) under confidentiality agreements.
• Authorities or other parties when required by law or to protect rights, safety, or property.

6. International Transfers

If we transfer data outside the European Economic Area, we rely on appropriate safeguards such as Standard Contractual Clauses.

7. Data Retention

We retain personal data only as long as necessary for the purposes described above or as required by law. Search queries may be anonymized and aggregated for product-improvement analytics.

8. Your Rights

Subject to local law, you have the right to access, correct, delete, or port your personal data, and to object to or restrict processing. You may withdraw consent at any time. To exercise these rights, please contact us.

9. Security

We employ industry-standard technical and organizational measures to protect your data. No online service is 100% secure; you use the Service at your own risk.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date indicates when changes were last made. Material changes will be notified via email or prominent notice on the Service.

11. Contact

If you have questions about this policy or our privacy practices, please contact us.